C H A P T E R

Strategic narratives for tech leaders.

Strategic narratives
for tech leaders.

Grow with
Unapologetic
Clarity

Category leaders don’t just build great technology. They shape perception.

+ A sharp vision
+ A radical point of view
+ A unique positioning

We help CEOs and Marketing teams craft powerful narratives that inspire change and define markets.

We only work in tech

We build the positioning
that powers your next chapter.

– HOW WE WORK –

A high-impact immersive process

– HOW WE WORK –

A high-impact immersive process

– HOW WE WORK –

A high-impact immersive process

1 -

VISION UNBOXING

We explore the edge of your approach.

- founder vision
- product discovery
- sales shadowing

2 -

MARKET TRUTH

We uncover insights that shape a new game.

- market dynamics
- customer interviews
- competitive mapping

3 -

RADICAL ANGLE

We build radical positioning scenarios.

- positioning exploration
- high-level stories
- USP & category naming

4 -

CLEAR STORY

We deliver the narrative for your next chapter.

- CEO deck
- High-level messaging
- GTM planning

You build. You push.
But is your vision breaking through?

You build. You push.
But is your vision
breaking through?

You build. You push.
But is your vision breaking through?

Get a narrative that clarifies everything.

> Aligns teams
> Elevates the equity story
> Supercharges GTM messaging
> Shapes product marketing
> Revives the brand platform
> Unlocks thought leadership

We're Chapter

We have an appetite for boldness,
An obsession for clarity,
A tenderness for what’s yet to come.

We’re here to help you build the future
with unapologetic clarity.

Our collective, led by Caroline Pandraud-Durand,
brings together experienced marketing leaders, creative brand strategists, and high-impact growth specialists.

Our collective, led by Caroline Pandraud-Durand, brings together experienced marketing leaders, creative brand strategists, and high-impact growth specialists.

C H A P T E R

C H A P T E R

C H A P T E R

Strategic narratives for tech leaders.

Strategic narratives for tech leaders.

Grow with Unapologetic Clarity

Grow with Unapologetic Clarity

Category leaders don’t just build great technology. They shape perception.+ A sharp vision+ A radical point of view + A unique positioning We help CEOs and Marketing teams craft powerful narratives that inspire change and define markets.

We build the positioning that powers your next chapter.

– HOW WE WORK –

A high-impact immersive process

– HOW WE WORK –

A high-impact immersive process

– HOW WE WORK –

A high-impact immersive process

1 -

VISION UNBOXING

2 -

MARKET TRUTH

3 -

RADICAL ANGLE

4 -

CLEAR STORY

Get a narrative that clarifies everything.

> Aligns teams> Elevates the equity story > Supercharges GTM messaging> Shapes product marketing> Revives the brand platform > Unlocks thought leadership

We're Chapter

We have an appetite for boldness,An obsession for clarity, A tenderness for what’s yet to come.We’re here to help you build the future with unapologetic clarity.

Own your narrative,Lead your chapter.

Strategic narratives
for tech leaders.

Grow with
Unapologetic
Clarity

Grow with
Unapologetic
Clarity

Category leaders don’t just build great technology. They shape perception.

+ A sharp vision
+ A radical point of view
+ A unique positioning

We help CEOs and Marketing teams craft powerful narratives that inspire change and define markets.

We build the positioning
that powers your next chapter.

> Aligns teams
> Elevates the equity story
> Supercharges GTM messaging
> Shapes product marketing
> Revives the brand platform
> Unlocks thought leadership

We have an appetite for boldness,
An obsession for clarity,
A tenderness for what’s yet to come.

We’re here to help you build the future
with unapologetic clarity.

Own your narrative,
Lead your chapter.